CV
I'm Yoav Chait Hatsofe, a multidisciplinary designer working across brand identity, campaigns, motion and digital. I build visual worlds, using AI in both exploration and production.
Experience
Nexar
Creative Marketing Designer · 2025–2026
Designed and produced brand and marketing assets across social media, web, video, motion and sales materials for Nexar's camera, fleet, data and AI products. Translated complex technologies into clear, engaging visual stories, working from concept development and visual direction through design, animation, editing and final delivery.
Played a key role in the company's brand refresh, helping shape and apply an updated visual language across marketing and digital touchpoints. Integrated AI tools into the creative process for ideation, image-making, video production and rapid visual exploration, while maintaining consistency within the brand system.
Studio Avidani
Graphic Designer · 2024–2025
Designed signage systems, exhibition graphics and visual languages for museums, municipalities and environmental organizations, including KKL forests, the Museum of Natural History and Yad Vashem. Worked from concept to execution with a focus on clarity, accessibility and context-specific design.
Hebrew University
Graphic Designer · 2023–2024
Developed a visual identity and designed print and digital materials for the Hebrew University's Diversity Unit. Worked within institutional brand guidelines, collaborating with stakeholders to create clear, consistent communications.
Dojo
Creative Hub Manager · 2020–2022
Managed a municipal design and art workspace in Jerusalem, overseeing creative facilities, artist-facing activities and cultural events as part of city festivals.
Education
Bezalel Academy of Arts and Design
B.Des in Visual Communication · Jerusalem · 2021–2025
Focused on visual storytelling, typography, branding, motion design and image making, with an emphasis on research-driven concepts and coherent visual systems.
Skills & Tools
- Design
- Branding & Visual Systems, Marketing & Digital Design, Typography & Layout
- Creative
- Ideation, Concept Development, Visual Storytelling, Visual Direction
- Motion & Video
- Motion Design, Storyboarding, Video Editing, Concept-to-Post Production
- AI-Supported Workflows
- LLM-Assisted Creative Development, Image & Video Creation, Prototyping
- Tools
- Adobe Creative Suite, Figma, Generative AI tools
Languages
- Hebrew
- Native
- English
- Fluent