Happy Tails
A dog adoption experience for Jerusalem that leads with connection, not pity.
01
Beyond Pity
Researching dog adoption organizations in Jerusalem, we noticed a recurring pattern: dogs were mostly presented through heartbreaking stories that pushed for pity-based adoption. We set out to shift the focus from “rescue” to a meaningful connection between a dog and a family.
02
The Questionnaire
The experience starts with a short lifestyle questionnaire (family, home, surroundings, daily routine, experience with dogs and preferences), with playful illustrations and motion that keep it light and positive.
03
The Match
At the end, users receive personalized matches. Each dog has a card that highlights its character and the benefits of adopting it, with a way to set up a meeting. The system also recommends trainers, pet shops and veterinary clinics in Jerusalem, supporting adopters beyond the adoption itself.